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Rethink Hospitality

Rethink Hospitality

This is a newsletter for hospitality professionals and the hospitality curious. Each week I will publish a deep dive newsletter into a key topic from Rethink Hospitality's Restaurant Profit Program. And a weekly interesting facts, historical and curious facts from the history of Hospitality.

Trend Report

2026 DINING Trend Report: The "Eat-to-Cheat" Era Is Over.

Apr 22, 2026

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6 min read

2026 DINING Trend Report: The "Eat-to-Cheat" Era Is Over.

And It's one o fthe biggest profit opportunities of 2026

Ivan Brewer
Ivan Brewer
The Sounds of Your Menu

Apr 8, 2026

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15 min read

The Sounds of Your Menu

The Sensory Margin: How Your Dining Room Shapes Revenue and Guest Experience

Ivan Brewer
Ivan Brewer
Your Menu Is Broken: How Choice Architecture Shapes Margin and Service in Hospitality

Apr 1, 2026

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7 min read

Your Menu Is Broken: How Choice Architecture Shapes Margin and Service in Hospitality

How the architecture of choice is silently deciding your margin for you

Ivan Brewer
Ivan Brewer
The Golden Triangle is Dead. Your Menu Doesn't Know Yet.

Mar 26, 2026

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12 min read

The Golden Triangle is Dead. Your Menu Doesn't Know Yet.

The Golden Triangle is a print-era map being applied to a digital-era surface, causing revenue loss via misallocated visual hierarchy, cognitive overload, and payment friction.

Ivan Brewer
Ivan Brewer
The Original Chef "Influencer"

Mar 20, 2026

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4 min read

The Original Chef "Influencer"

The man who proved 150 years ago that fame is a tool for social infrastructure.

Ivan Brewer
Ivan Brewer
The Ghost in the Restaurant Machine

Mar 17, 2026

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11 min read

The Ghost in the Restaurant Machine

Your Restaurant looks alive on paper but feels "hollowed out" in reality.

Ivan Brewer
Ivan Brewer
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Rethink Hospitality

This is a newsletter for hospitality professionals and the hospitality curious. Each week I will publish a deep dive newsletter into a key topic from Rethink Hospitality's Restaurant Profit Program. And a weekly interesting facts, historical and curious facts from the history of Hospitality.

© 2026 Rethink Hospitality.
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